The dragon lady reigns the streets of Hannam-dong (한남동). Knife-sharp suede knee-highs skim her MaxMara skirt suit, the click-clack of conical heels announcing her arrival. In her left hand, a black leather box clutch, also by Charles & Keith, the thin silver strap snaking around her wrist so it hangs by her waist. She has a quiet, compelling magnetism, a sort of Maggie Cheung (In the Mood for Love, 2000) aura fortified with the all-knowing gaze of a Qing dynasty empress.
the deceptively tough dame, the misunderstood temptress, the guarded, vulnerable underworld lily who provokes hot-headed desire, even a tinge of jealousy.
Bona fide screen dream Molly Chiang inhabits that heroine – just switch out the Sin City moll for globetrotting dealer in charisma and fashion influence. With a billowing cumulus of social media followers, and collaborators including Bobbi Brown, H&M and Fendi, she does Taiwan proud creating immersive digital content during fashion weeks in NYC, London, Paris, Milan, Shanghai and Seoul.
Her brand of happy savvy sells out everything it touches; Molly knows everything about being watched and followed. What we love is her down-to-earth approach to her work, her intro/extro warmth and composure, and her encyclopaedic knowledge of food by postcode. It was over a hotpot that CUBICLE x Molly Chiang first got storyboarded – thanks for the tip about butter in the rice, Molly.
created with MOLLY CHIANG
created for CHARLES & KEITH
direction & photography SHINI PARK
art direction CAMILO GONZALEZ
styling MARIAN NACHMIA
hair & makeup EUNDYU YOO 유은주
production CUBE COLLECTIVE & AHA BRAND AGENCY
producer JIN MIN 민경진
videographer YU TUNG HSUAN
BTS videographer JASON HSYIN
secondary photographer HEDY CHANG
photography assistance RIVER TS
photography assistance MENG WANG
project management ANNA HOLMFELD & HENRY LIAO
written by SOPHIE DENING
production assistant SONG MOON LEE 이송문
production assistant MICHELLE YAO
fashion assist HANNA YI
fashion assist CAITLIN BLACK
fashion assist SABINA WESTON
retouch ALE JIMENEZ