Cubicle is a modern and personal take on digital storytelling by Shini Park. Energized by visual curiosity and a singular point of view that celebrates craftsmanship, agility and humour, this is a collection of stories and objects carefully curated for our conscious audience. Read More
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Yolk!

photography
Shini Park
art direction
Camilo Gonzalez
created for
Smythson
Leather is indisputably tough, but it’s more than durability that sets Smythson’s utilitarian luxury and craftsmanship apart from the rest. From considered palettes to a whole new product range, Luc Goidadin’s timely entrance marks an unexpected shift in the system.
Where the sun does shine: Opt for a one-for-all solution with the marigold Wigmore zip coin purse with four card pockets
Total eclipse of the heart: Bond small Pearson bag

“Marigold” has been said to stand for passion and creativity, according to an online source. Another internet frequenter called it the “herb of the sun,” which makes me think of vegan eggs submerged in parsley. Now that Luc Goidadin has been appointed Creative Director of Smythson, soft shapes abound in a nuanced palette of botanical and mineral shades—marigold smooth leather being the collection’s pièce de resistance and a glowing signifier of new structures.

If a colour statement is your branding, make the Smythson Bordered correspondence cards your calling card.

direction, photography SHINI PARK
art direction CAMILO GONZALEZ
fashion styling SIMON SCHMIDT
project management ANNA HOLMFELD
set design & production CUBE COLLECTIVE
production assistant KANE MARTINDALE

model MADELINE HULME (STORM MODELS)

lighting LANCE PENEZ
runner ZOFIA ZWIEGLINSKA
assist YIANNA HADJIPANAYIOTOU
words ZANA WILBERFORCE

Supported, but not sponsored, by Smythson. This is an editorial extension of photographic works carried out for the official Smythson social media channels.

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